Web2 Shortcomings

In professional networking, Linkedin stands as a clear market leader, with over one billion users and $13bn in annual revenue. However, sentiment towards the platform is low, especially by those in crypto, who instead prefer to build relationships within digital first communities that reside on the likes of Discord, Reddit and X (Twitter).

Linkedin is orientated to centralised value capture and as we know with web2 platforms, if the product is free, you are the product. Despite their scale, the centralized design leads to:

• Inauthenticity

• Platform Lock-in

• No Creator Monetization

• Privacy Concerns

• Spam Overload

• Poor Discussion Quality

• Algorithm Manipulation

Rethinkable empowers users with control of their professional identity including their work history and credentials in order to build trust in talent markets. The changing nature of work and the rise of online communities lends itself to a solution centered around the individual.